The Future Operating Model for GCCs
Category: Operations Date: August 2025 Reading Time: 6 min Sources: EY India GCC Pulse Survey 2025, NASSCOM-Zinnov GCC Landscape Report 2026
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The Operating Model Is Changing
The GCC operating model is at an inflection point. Three forces are driving change simultaneously: AI adoption, talent evolution, and governance maturation.
AI is Reshaping Operations
Current adoption:
- 83% of GCCs investing in GenAI
- 58% investing in Agentic AI
- 67% creating dedicated innovation teams
Functional impact:
- Customer Service: 65% using GenAI
- Finance: 53%
- Operations: 49%
- IT/Cybersecurity: 45%
The Human-AI Operating Model
The future is not human vs. AI. It is human + AI.
What this means:
- AI handles routine, high-volume tasks
- Humans focus on judgment, creativity, relationships
- New roles emerge: AI trainers, prompt engineers, AI ethicists
- Workflows are redesigned around AI capabilities
The governance implication: AI adoption requires clear accountability frameworks. Who owns the AI? Who is responsible when it fails? These questions must be answered before deployment.
Talent Model Evolution
Traditional: Hire full-time employees for all capabilities.
Emerging: Hybrid models combining:
- Core full-time team for strategic capabilities
- Contractors and specialists for specific projects
- AI systems for routine work
- Ecosystem partnerships for specialised needs
Governance Changes
| Traditional | Emerging |
What the data shows:
- 52% of GCCs hold shared accountability for global decisions
- 20% operate with full ownership of global decisions from India
- 45% drive global strategy leadership from India
Building the Future-Ready Operating Model
1. Audit current state: Where are you on the automation-to-AI spectrum?
Sources
- EY India GCC Pulse Survey 2025
- GCC Forum Analysis
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