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The Future Operating Model for GCCs

June 2025
7 min read
Human-led, AI-enabled: How the future GCC operating model differs from traditional structures.

The Future Operating Model for GCCs

Category: Operations Date: August 2025 Reading Time: 6 min Sources: EY India GCC Pulse Survey 2025, NASSCOM-Zinnov GCC Landscape Report 2026

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The Operating Model Is Changing

The GCC operating model is at an inflection point. Three forces are driving change simultaneously: AI adoption, talent evolution, and governance maturation.

AI is Reshaping Operations

Current adoption:

  • 83% of GCCs investing in GenAI
  • 58% investing in Agentic AI
  • 67% creating dedicated innovation teams

    Functional impact:

  • Customer Service: 65% using GenAI
  • Finance: 53%
  • Operations: 49%
  • IT/Cybersecurity: 45%

    The Human-AI Operating Model

    The future is not human vs. AI. It is human + AI.

    What this means:

  • AI handles routine, high-volume tasks
  • Humans focus on judgment, creativity, relationships
  • New roles emerge: AI trainers, prompt engineers, AI ethicists
  • Workflows are redesigned around AI capabilities

    The governance implication: AI adoption requires clear accountability frameworks. Who owns the AI? Who is responsible when it fails? These questions must be answered before deployment.

    Talent Model Evolution

    Traditional: Hire full-time employees for all capabilities.

    Emerging: Hybrid models combining:

  • Core full-time team for strategic capabilities
  • Contractors and specialists for specific projects
  • AI systems for routine work
  • Ecosystem partnerships for specialised needs

    Governance Changes

    | Traditional | Emerging |

|------------|---------| | HQ makes key decisions | Shared accountability | | Annual planning cycles | Continuous deployment | | Centralised vendor management | Distributed procurement authority | | Fixed headcount targets | Outcome-based scaling |

What the data shows:

  • 52% of GCCs hold shared accountability for global decisions
  • 20% operate with full ownership of global decisions from India
  • 45% drive global strategy leadership from India

    Building the Future-Ready Operating Model

    1. Audit current state: Where are you on the automation-to-AI spectrum?

2. Define AI governance: Who owns AI decisions? What are the accountability frameworks? 3. Redesign workflows: Don't bolt AI onto existing processes—redesign for AI-native operations 4. Invest in reskilling: 81% of GCCs upskilling on GenAI (EY GCC Pulse 2025) 5. Evolve governance gradually: Full autonomy is the destination, not the starting point ... [truncated for context limit]

Sources

  • EY India GCC Pulse Survey 2025
  • GCC Forum Analysis

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